Case Study · Resort Partnership

Westin Kierland
Resort & Spa

A luxury resort collaboration in Scottsdale featuring a private scotch tasting experience with Glenmorangie at one of Arizona's premier desert destinations.

8.4K
Likes
110
Comments
5
Saves
8.5K+
Total Engagements
The Scotch Library at Westin Kierland The Scotch Library
King Guest Room King Guest Room
Resort Lobby Grand Lobby
See the post.

The scotch tasting experience in action.

View this Post on Instagram ↗
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01 — Overview
Scotch, sun,
& storytelling.

Scott and Gina were invited to The Westin Kierland Resort & Spa in Scottsdale, Arizona for an exclusive scotch tasting experience in partnership with Glenmorangie. The collaboration showcased the resort's renowned Scotch Library — one of the most impressive whiskey collections in the Southwest — alongside curated food pairings and expert-led tasting sessions.

The content captured the unique intersection of luxury resort living and world-class spirits education, positioning the Westin Kierland as a destination for elevated, experience-driven travel. The scotch tasting angle gave audiences a fresh reason to visit beyond the typical pool-and-golf narrative.

"It felt like a really delicious history class in university. Highly recommend booking this experience — the scotch library is incredible."

Luxury Resort Scotch Tasting Glenmorangie Scottsdale Food Pairing Desert Retreat

Partnership Details

Partner The Westin Kierland Resort & Spa
Location Scottsdale, Arizona
Experience Private Scotch Tasting
Brand Partner Glenmorangie
Property Type 4-Star Golf Resort & Spa
Content Date May 2023
Platforms Instagram Carousel, Stories
Post Link View Post ↗
02 — Deliverables
What we
delivered.
📸
Instagram Carousel
Multi-image carousel post documenting the scotch tasting experience — from the library setting and whiskey collection to the food pairings and expert-led tasting session.
8.4K Likes
📱
Instagram Stories
Real-time story coverage across @ginatash documenting the full resort experience — scotch library walkthrough, tasting reactions, food pairing highlights, and resort amenities.
Multi-Slide
🥃
Scotch Library Feature
Dedicated coverage of the Westin Kierland's renowned Scotch Library — highlighting the curated collection and positioning it as a must-visit experience for spirits enthusiasts.
Glenmorangie
🍽️
Food Pairing Content
Showcased the curated food pairings alongside each scotch selection — elevating the experience from a simple tasting to a full culinary journey.
Culinary
🏜️
Resort & Destination
Broader resort coverage highlighting the Westin Kierland's pools, golf course, Agave Spa, and desert landscape — giving followers the full picture of the Scottsdale destination.
Lifestyle
🏷️
Brand Tags & Mentions
Direct @westinkierland and @glenmorangie tags on carousel and stories — driving traffic to both the resort and spirits brand profiles simultaneously.
Dual Brand
8.4K
Likes on Carousel Post
110
Comments & Conversations
2
Brands Featured
03 — Performance
Results that
speak.

The carousel post drove strong engagement with over 8,400 likes and 110 comments — with audiences actively asking how to book the scotch tasting experience and requesting more resort content.

Metrics as of latest available data.

8,400+
Likes
Strong engagement signal
110
Comments
High conversation rate
5
Saves
Booking intent
8.5K+
Total Engagements
3
Accounts Tagged
Collaborative post
Multi
Carousel Slides
Full experience coverage
2
Brand Partners
Westin + Glenmorangie
156
Weeks Live
Evergreen content
Resort Pool Resort Pool
Faro & Brag Dining Faro & Brag
Agave, The Arizona Spa Agave Spa
04 — The Experience
Everything
provided.

A breakdown of the full hosted experience — from the private scotch tasting to the resort amenities — that made this collaboration unique.

Signature Experience
Private Scotch Tasting
An exclusive, guided tasting session in the Westin Kierland's celebrated Scotch Library — featuring a curated selection of Glenmorangie expressions paired with complementary food courses. Led by a dedicated scotch guide who walked through the history, distillation process, and tasting notes of each pour.
Culinary
Curated Food Pairings
Expert-selected food pairings designed to complement each scotch expression — elevating the tasting from a simple spirits experience to a multi-sensory culinary journey. Each course was crafted to highlight different flavor profiles in the whiskey.
Resort
Full Resort Access
Access to the Westin Kierland's 732-acre resort grounds — including the Adventure Water Park with 110-foot waterslide, Kierland Golf Club, pool cabanas, and the award-winning Agave, The Arizona Spa. A full desert luxury experience beyond the tasting.
Location
Scottsdale, Arizona
Set against the dramatic backdrop of the Sonoran Desert in Scottsdale — one of America's top luxury travel destinations. The desert landscape provided stunning visual content and positioned the experience within a broader aspirational travel narrative.
Scotch Collection
Presidential Suite
Pool Cabanas
Firepit Patio
Let's create
something together.

Interested in a similar partnership? We'd love to bring this level of storytelling and reach to your property.